What is Data Communication?

Data communication refers to the transfer of data from one device to another through the use of a transmission medium. This could be accomplished through wired media, such as coaxial or twisted pair wire cable, or wireless mediums such as optical fibers or radio waves. The data has to be encoded, encapsulated and transmitted by the device sending it before being decoded and encapsulated at the receiving device. This is similar to the transmission of analog signals, however, it is more complicated and focuses on the exchange of binary data (1s and 0s).

To improve efficiency within an business, companies are utilizing data communication to share information more effectively with dispersed users. To align inventory with demand and cut down on waste, an automaker required data to 6’000 non-trained spare parts dealers scattered. This required communication via the network that was not designed for data communications and a mobile app that was difficult to navigate for novice users.

Effective data communication starts by understanding your audience’s perspective on the data. It is about creating visuals to support the story and providing contextual information. It is also about articulating data in a clear narrative. It also involves adjusting the content to specific audiences based upon their hierarchy, technical proficiency and level of interest. It also involves pushing the creative boundaries in order to make data communication more impactful and memorable.

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